Autism Speaks and Kellogg Company Team Up to Bring Autism Awareness to the Breakfast Table this Summer on more than 5 Million Rice Krispies Cereal Boxes
An Innovative Way to Inform Parents About a Disorder Now Affecting One in Every 166 Children
(NEW YORK, NY – June 27, 2006) – Autism Speaks, a non-profit organization dedicated to increasing awareness of autism and raising money to fund autism research, announced today that it is partnering with Kellogg to bring its message of autism awareness to the side panels of more than five million Rice Krispies cereal boxes.
The special Autism Speaks cereal boxes will hit store shelves beginning this month and will appear throughout the summer. In addition to explaining what autism is and that it is increasing in prevalence, the side panel describes some of the most common early signs of autism and encourages parents to talk to their pediatrician if they suspect something might be wrong.
Note: Electronic versions of the cereal box images are available upon request.
The Kellogg’s Rice Krispies awareness initiative coincides with a multi-year Autism Speaks/Ad Council PSA campaign launched in April. Aimed at the general public, the ads stress that autism is more common than people think (1 in 166 children is now diagnosed with autism) and encourages families to learn the signs of autism and talk to their doctor if they suspect their child is not meeting developmental milestones. The campaign was created pro bono by advertising agency BBDO and is running across all media platforms, including print, broadcast and cable TV, radio and the internet.
“We are incredibly grateful to Kellogg for helping us to reach millions of parents with this critically important information about the early signs of autism,“ said Suzanne Wright, co-founder of Autism Speaks.
“Parents need to be aware of these ‘red flags’ and talk to their doctor as soon as possible if they suspect a developmental delay. Early intervention is our best weapon against autism.”
“Kellogg has a long history of offering information on health and wellness on product packaging. We’re pleased to be able to share this important information about autism with consumers,” said Jose Alberto Duenas, director, marketing Kellogg Company.
Autism is a complex brain disorder that inhibits a person’s ability to communicate and develop social relationships, and is often accompanied by extreme behavioral challenges. Autism spectrum disorders are diagnosed in one in 166 children, affecting four times as many boys as girls. The diagnosis of autism has increased tenfold in the last decade. The Centers for Disease Control and Prevention have called autism a national public health crisis whose cause and cure remain unknown.
ABOUT AUTISM SPEAKS
Autism Speaks is dedicated to increasing awareness of the growing autism epidemic and to raising money to fund scientists who are searching for a cure. It was founded in February 2005 by Suzanne and Bob Wright. Bob Wright is Vice Chairman and Executive Officer, General Electric, and Chairman and CEO, NBC Universal. Autism Speaks and the National Alliance for Autism Research (NAAR) recently combined operations, bringing together two of the leading organizations dedicated to accelerating and funding biomedical research into the causes, prevention, treatments and cure for autism spectrum disorders; to increasing awareness of the nation’s fastest growing developmental disorder; and to advocating for the needs of affected families. To learn more about Autism Speaks, please visit www.autismspeaks.org.
ABOUT KELLOGG COMPANY
With 2005 sales in excess of $10 billion, Kellogg Company (NYSE: K) is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Special K, Murray, Austin, Morningstar Farms, Famous Amos,Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit the Company’s web site at www.kelloggcompany.com.
Autistic people have fought the inclusion of ABA in therapy for us since before Autism Speaks, and other non-Autistic-led autism organizations, started lobbying legislation to get it covered by insurances and Medicaid.
ABA is a myth originally sold to parents that it would keep their Autistic child out of an institution. Today, parents are told that with early intervention therapy their child will either be less Autistic or no longer Autistic by elementary school, and can be mainstreamed in typical education classes. ABA is very expensive to pay out of pocket. Essentially, Autism Speaks has justified the big price tag up front will offset the overall burden on resources for an Autistic’s lifetime. The recommendation for this therapy is 40 hours a week for children and toddlers.
The original study that showed the success rate of ABA to be at 50% has never been replicated. In fact, the study of ABA by United States Department of Defense was denounced as a failure. Not just once, but multiple times. Simply stated: ABA doesn’t work. In study after repeated study: ABA (conversion therapy) doesn’t work.
What more recent studies do show: Autistics who experienced ABA therapy are at high risk to develop PTSD and other lifelong trauma-related conditions. Historically, the autism organizations promoting ABA as a cure or solution have silenced Autistic advocates’ opposition. ABA is also known as gay conversion therapy.
The ‘cure’ for Autistics not born yet is the prevention of birth.
The ‘cure’ is a choice to terminate a pregnancy based on ‘autism risk.’ The cure is abortion. This is the same ‘cure’ society has for Down Syndrome.
This is eugenics 2021. Instead of killing Autistics and disabled children in gas chambers or ‘mercy killings’ like in Aktion T4, it’ll happen at the doctor’s office, quietly, one Autistic baby at a time. Different approaches yes, but still eugenics and the extinction of an entire minority group of people.
Fact: You can’t cure Autistics from being Autistic.
Fact: You can’t recover an Autistic from being Autistic.
Fact: You can groom an Autistic to mask and hide their traits. Somewhat. … however, this comes at the expense of the Autistic child, promotes Autistic Burnout (this should not be confused with typical burnout, Autistic Burnout can kill Autistics), and places the Autistic child at high risk for PTSD and other lifelong trauma-related conditions.